The interview of the week with Mr. Traian Badulescu - chief redactor of “ANAT Media”

1.infotravelromania.ro: Please, tell us a few words about ANAT MEDIA.
T.B.: The first number of the revue ANAT MEDIA was published during the International Tourism Meeting from Romexpo, in October 2003. So, our revue will have soon one year, and we will have the certitude of surviving. The idea of this revue is older than one year. If you will permit me to say it, I can tell you that everything started with the weekly paper “Touristy day”, published since 2997 till 2002, opened by Marian Constantinescu.
There I was a department chief. This paper prefigured a new style in the tourism press, dynamic, centered on the action, analyze, on the economical area. The disappearance of this paper, in December 2002 left a hole in the market. The National Association of the Travel Agencies (ANAT) was the first tourism organization that saw the necessity of publishing a revue, with a lobby and information role. The proposal of editing a revue was sustained many times in 2002 and 2003, especially by Mr. Marcel Badescu – the honorific president of ANAT.
He also is the “spiritual father of the revue”. The 2 names that I mentioned were the 2 persons that formed and influenced a lot my career and I own them a lot of respect. They influenced, directly or indirectly, the orientation of the revue. Starting June 2003, I had many discussions with Mr. Badescu and we prefigured a first structure. Then to this idea come along Mr. Marian Cojocarescu, member of ANAT. He also wanted the opening of a revue of the association. The revue is edited by ANAT and a partner that I represent – ‘Retelcard’. I would like to remind the good collaboration with the publishing house “Almatea”, which makes the technical part, the graphic conception and the printing. The revue has 1000 or 2000 copies, after the period and the events.
But, without exaggerating, I can say that ANAT MEDIA is the only touristy publication 100% efficient from Romania that reaches all the reference factors from the touristy industry: tourism agencies, air companies, hotels and big restaurants, transport and renting companies, embassies, ministries, Senate and the Deputation Room (to the specialty commissions), personalities and the decision factors, the National Authority for the Tourism, The Transport, Construction and Tourism Minister and the bureaus of touristy promotion abroad. The publication is distributed for free. In the present it is a non profit activity, with the mention that it will sustain itself after the model of similar publications from ECTAA. The revue does not have a commercial purpose, but it has to sustain itself. The difference between the costs and capital it will be always be used for the development of the revue.

2.infotravelromania.ro: what is the time interval between the numbers of the revue and which is the targeted public?
T.B. The revue is published once a month. The targeted public is formed by owners of tourism agencies, specialists, tourism workers, representatives of tourism organizations, specialized teachers. The main targets are the tourism agencies and their partners. If the devise of “Touristy Day” it was “only the one that moves is wrong” (which is my devise in life), the devise of ANAT MEDIA is “the interaction creates the action”. So, I think that I said it all: the publication wants to create communication efficient bonds between the tourism agencies and the agents or partners or governmental institutions.

3.infotravelromania.ro: Why you did not succeeded to appear at a fixed date since now?
T.B.: In the ANAT MEDIA there was this year many positive changes- the most important was the election on may. The revue showed these events, some of the numbers being published to reach all the ANAT MEDIA members before the big events as The International Tourism Meeting or the General Union.
Even if this revue didn’t appeared at a fix date, I cannot say that it was late. Contrary some of the numbers were earlier because of the events. Our intention is that starting September the revue to appear at the end of the month for the next month as it is practiced in occident.

4.infotravelromania.ro: How it develops this revue?
T.B.: I can guarantee that the next year, if the things are going well, the revue will pass to a new position. I am already working to a development project of this revue solicited by ANAT MEDIA. All depends on the quality of information, on the feed-back received and on the money from publicity and partnerships. We will increase the numbers of the revue and the number of pages. Anyway, I and the ANAT MEDIA board prefer the step by step development.
It is risky to go faster, because you can destroy all. Initially, the redaction is formed by me and the Coordinating Comity from ANAT MEDIA: Marcel Badescu (initiator), Petre Balas (the president of the Mass media Relation Comity, the actual coordinator from ANAT), Alin Burcea, Marian Cojocarescu (ANAT members), Andrei Robotin (general secretary of ANAT) and Maria Salcianu (the director of ANAT). We also have in the redaction Mr. Merced Draghici – the actual adjunct secretary of ANAT, doctored in tourism and specialized in journalism. Since September, our redaction will increase with a new member, Roxana Grigorean. I hope that the development of the revue to by related with the development of ANAT and that the publishing to bring an important help to the development of the association.
As Peter Drucker said, the creator of management new concept, “the best method to prevent the future is to create it”. We will enter the European Union and our agencies will have to adapt. On the other side they will have a bigger need of information. Almost all the agencies from European Union have their own publication, which helps to create the future. But, as the financial American expert Robert Kiyosaki said, “it is not important where you go, but where you stand”, it is essential to focus on the present, on maintaining the quality of the revue.

5.infotravelromania.ro: Why you don’t try to increase the number of pages?
T.B.: We want to increase the number of pages, but we will do it gradually. Probably in the near future we will have 24 pages, than 32 pages, based on the impact and financial resources. In the present we focus on the quality of the information and not on the quantity. We will increase the pages if we feel the need.

6.infotravelromania.ro: Which is the difference between ANAT MEDIA and other profile publications?
T.B.: My dream was that the redaction to be formed, beside the redactors and journalists, by the tourism agents. It is right that ANAT MEDIA is the only publication that printed a few articles signed by owners and tourism workers and other specialists and university teachers whom I thank now. Already other publications borrowed our style. I am glad that ANAT MEDIA represents a pioneer, being the first publication of a tourism Romanian organization. A few months later appeared the revue “Country vacation” of the National Association of Rural, Ecological and Cultural Tourism. ANAT MEDIA is a specialized publication, for lobby and information. The target is not the big public, but those who work with the great public, specialists or specialists trainers. ANAT MEDIA already is the provider of the information. Maybe sometime ANAT MEDIA will be the partner of many publications and it will have a revue for the large public. But, one step at the time.

7.infotravelromania.ro: when it will be actualized the web site of the revue http://anat.greensystems.ro?
T.B.: The web site is under construction. It will be updated this week. We consider that in the present, if you are not on the internet, you don’t exist. ANAT MEDIA needed a web site. Soon out revue will be accessed directly on our web site www.anat.org.ro.

Revue" ANAT Media" The National Association of the Travel Agencies Revue Editor: SC.Retalcard SRL Tel/fax: 021 - 242.17.17 Adress: 8,Foisorului Street, nr.8, bl.F3C, sc.2, ap.41, sector 3, Bucharest Tel: 021 - 323.08.55 | Fax: 021 - 321.19.08 | anatmedia@yahoo.com| traian@go.ro | http://anat.greensystems.ro Free distribution. Chief redactor : Traian Badulescu [ 0722 - 766.255].